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The main advantage to buying a business in theory, is that as soon as
you have taken ownership, you can start making money. This route is
particularly well suited to people who have extensive experience of general
business management but lack detailed technical or product knowledge. When you buy an established and profitable business, you will not
only pay for the basic assets of the business, but also the accumulated time
and effort that the previous owners spent growing it to its present state. This
extra asset is called the 'goodwill' of the business. The better the business,
the more the 'goodwill' will cost you. There are mainly two ways to find a business for sale: either by
finding a company that has been advertised for sale or by searching out a
compatible business, where the owner may not have actively decided to sell. In
the first instance look in the Small Business pages of the main broadsheets and
local newspapers. Otherwise business transfer agents and estate agents are a
good place to look. Advantages and disadvantages- You will buy some of the experience and expertise you do not
have. Nobody can be expected to know how to do everything. It is much easier
(and cheaper) to learn from other people's mistakes, rather than making all
these mistakes again yourself.
- If your new idea needs to be marketed to specific target
customers, buying a business dealing in related goods or services will give you
both access to your potential customers and the credibility of a trading
history, when you seek to launch your new product.
- Buying an existing business can be a way of gaining access to
your chosen market if that market has barriers to entry that would be too
difficult or costly for a start-up to overcome.
- Identifying the right potential acquisition and negotiating
purchase can take a long time, especially if you don't succeed at your first
attempt.
- The professional fees associated with buying a business can be
very significant. Good solicitors and accountants are a necessary cost in this
process. They will ensure that you know exactly what you are buying.
Guard against risksMake sure you know why the
existing owners are selling. If it is because the business is sick, are you
sure you can cure it? Make sure you know exactly what you are taking on. Get
indemnities from the previous owners to protect against hidden liabilities.
Check that the previous owners have sufficient assets to cover those
indemnities should you need to enforce them.Don't pay the complete purchase price immediately. Get the price
linked to continued profitability of the business, part of it being paid when
future profits are determined. Make sure the agreement prohibits the old owners
from setting up a new, identical business on your doorstep. Prevent them from
contacting old customers.
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