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It is essential for the survival of your business to ensure that you
get paid as quickly as possible, so you should make a sound credit management
strategy a cornerstone of your business. One of the best ways to ensure that your customers pay promptly is to
develop a close relationship with them. Find out which customers are most
valuable to you and which are most creditworthy; then try to develop as much
business with them as possible. Make sure that you investigate any prospective
customers before doing business with them to avoid bad payers. When dealing with a customer, make your payment terms very clear from
the outset. Discussing payment terms should not put off a prospective customer.
It is better to establish the parameters for your business relationship upfront
rather than risk confusion later. Keep the contact name and details of the
person who will actually process any invoice for payment, as well as the name
of the person who places the initial order. This will save you from being
passed around the company if you have to chase late payment. Payment termsWhen it comes to invoicing
customers, make sure that you issue accurate invoices promptly. It is also a
good idea to print your payment terms clearly on all invoices. You could
consider offering incentives for early payment, typically a percentage discount
on the value of the order. This is particularly useful at the end of months if
you are short on your target.If your customer fails to pay within the period specified, remember
to chase immediately. You could telephone major accounts in advance of due
dates to ensure that payments are being processed. When chasing payment, always
keep a record of every contact made with the customer. It is best to
communicate in writing, ideally by fax or email for speed. Although you should
remain courteous when chasing, it is important to keep up the pressure and
maintain regular contact. If your persistence is not being rewarded, it is
worth considering employing the services of a debt collection service, which
will chase the debt for you and usually charge a percentage of the money
recovered.
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