Small business marketing

Selling yourself can be uncomfortable for some people, but small business marketing is one of the most important activities you will engage in as an entrepreneur. Effective business marketing can make you seem as big or as small as you like, cutting edge and at the top of your market. That said, a poor campaign can have just the opposite effects. Many small businesses’ marketing efforts are unsuccessful because they fail to incorporate all aspects of business marketing, from networking up to utilising the latest technology to reach new audiences. At My Business, we take small business marketing as seriously as you take your company’s success, and that is why we provide the insider tips, news, guides and commentary you need to either give your business that much-needed makeover or refine your touch and stay at the top of your game.

Selling   Formulate a sales strategy Pitch for new business Write a sales letter that sells Poach an account from a competitor Benefit from an e-commerce sales strategy Use promotions and offers to increase sales More   17 ways to improve your sales   17 ways to improve your sales   Pricing   Guide to pricing Carving out a niche Making a profit Increase your profit   Customer base   Set up a database for customer information Develop a returns policy Deal with lapsed or inactive customers   Marketing   Find information on consumer markets Write a marketing plan Offer discounts for introductions Exhibit in the UK Invest in promotional merchandise Promote your business through sponsorship More   Small business marketing   What is marketing? Marketing Plan Getting your message heard Top tips Search engine marketing top tips Blogging as a marketing tool More   Marketing features   Buyers’ guide: Invoice and asset-based finance Does sex still sell? Building Brand Values Pricing products and services Marketing on a low budget E-marketing regulations More   Telemarketing   Marketing with phone numbers Ringing the right numbers Selecting a marketing number A rough guide to costs and tarriffs Keeping it legal   Public Relations   What is Public Relations? Preparing for a PR campaign Effective PR PR vs advertising Press releases Deadlines More

Market research   Do you really need market research? What is research? Why research? Find information on consumer markets Conduct online customer research Receive feedback from your customers More   Direct Mail   Direct mail marketing Sending direct mail Compiling a database Targeting mailing Finding new customers with direct marketing Further help More   Graphic design   Why use it? The design process Choosing an agency Briefing an agency How to create your own company logo   How to network   Better networking Working a room   SMS   Using mobiles to market your business The SMS Gold Rush   How to appoint an agency   Why you need an agency Working out your objectives Picking the right marketing consultancy team Managing the relationship with a marketing agency How to be a great agency client   Networking skills   Better networking Working a room   Small Business Advertising   Advertise your business on the internet Develop a B2C advertising strategy Find and hire an advertising agency Manage an advertising campaign Develop a B2B advertising strategy Invest in promotional merchandise More