Selling

Formulate a sales strategy

This guide takes you through all the steps you need to consider when developing your company's sales strategy.

 

Pitch for new business

This guide shows you how to prepare and conduct a successful pitch, whether a written or face-to-face presentation.

 

Write a sales letter that sells

This guide expands on the four key elements of writing a sales letter: attention, interest, desire and action.

 

Poach an account from a competitor

This guide explains the steps to take when trying to win a key account from a competitor.

Benefit from an e-commerce sales strategy

This guide discusses the major advantages of developing an e-commerce website, and offers some handy tips for maximising take-up among your customers.

 

Use promotions and offers to increase sales

This guide discusses the main types of sales promotion techniques, and explains how to comply with the legal requirements when organising your promotion.

 

Make your salespeople more effective

This guide discusses various techniques and issues you need to consider to make your salespeople more effective.