Customer base

Set up a database for customer information

This guide discusses the issues you need to consider when setting up a customer database, such as use of information, security and maintenance.

 

Develop a returns policy

This guides offers advice on developing a returns policy

Deal with lapsed or inactive customers

Maintaining a good customer base that regularly buys from your business is more cost effective than searching out new customers, this guide explains how to rekindle relationships with old clients.