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Public Relations
First impressions are everything in business, and that is why it is important to have a sound public relations strategy. Whether you want recruit your own in-house public relations team or hire an external public relations agency, it is important to first decide upon how you want to be perceived. Are you the leader of your market but you want to appear more local? Are you operating from your home but want to have a perceived national presence? Do you want to be associated with certain niche markets, terms or trends? Does your business even need public relations? At My Business we try to answer all your questions, see the links below for information that answers your questions.
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The media is a powerful marketing tool. Learn how to use it to your advantage
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Pietro Ranieri, director, Ranieri Public Relations, explains the golden rules of preparing for a PR campaign
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Learn how to understand the media and build a relationship with them
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We examine which is the more effective method for small businesses
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The standard for promoting PR. Learn how to write a killer release.
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A brilliant press release is useless if you get the timing wrong and miss deadlines
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Whether you use an agency will depend on your budget and needs
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Is your PR hitting the target?
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How to select an agency focused on your business' needs
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A group of industry experts discuss how small firms should approach PR
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Effective PR can impress potential clients and customers. Alastair Campbell of The Ideal Marketing Company explains how you can target your campaign.
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